Communication, as a central part of change management, has almost become something of a cliche. Strip it all down to the bones, though, and we see identifying, communicating and ‘managing’ the commitment of key project stakeholders is a critical component to the success of any project.
The processes here aim to ensure the right message is delivered by the right people at the right time and using the most appropriate method. Smart stakeholder engagement and communication makes clear what is happening, what is expected, how to get involved and can removes otherwise many unavoidable obstacles to change.
Key Change Question:
Which individuals or groups have the ability to help or hinder the change programme and what is the best way to identify, track and manage these relationships?