A change management strategy should be compelling and consistent with a vision of the future business environment, and the implications for the future state of the organization.
The processes here aid clarity of thinking in this respect and define measurable targets for the change project or programme. It also offers an opportunity to collaborate with employees across the organization so that vision and strategy of the future state of the organization is a collective one.
The visioning activity shouldn’t be undervalued as lightweight or unnecessary. At some point in the future, as the change programme progresses and we get into the nitty-gritty, you will be glad to have captured this reference point.
Key Change Question:
What do we think the future business environment will look like and how do we want to be as an organization in advance of reaching it?